Rhetoric

I see examples of rhetoric nearly everywhere I go. I was once in an airport convenience store and saw gum that was in an orange and pink pack. I immediately thought of going to Dunkin Donuts with my friends. It took me a few seconds to realize that this was because the gum used the same colors that Dunkin Donuts uses. Without me even knowing it, I associated those colors with Dunkin runs with my friends.

I see rhetoric every day in advertisements. Advertisements targeted at people like me are the ones I see the most because advertising agencies know where to find people like me. I find the most successful advertisements are ones that are humorous. An example is Old Spice Guy advertisements, which, because of their humor, actually have people gladly watching them and sharing them.

Even walking around the campus here at Clemson I see rhetoric. Not only are half of the students wearing orange on any given day, but there are many subtle uses of the Clemson's popular colors throughout the campus. I often do not see them at first. One of my classes actually is actually in a room with orange and purple walls, which I did not realize until the end of my first period there. The gardens around campus are planted with flowers, a vast majority of which are orange or purple.