Beauty

The article argues that advertisements give women the wrong image of beauty and causes them to strive for an unreachable goal for their bodies. The author worked with dove to run a campaign to change the perception of beauty. She claims that the campaign was off to a good start changing the industry, but this is unrealistic. While her cause is good, it does not have a chance of changing the industry.

The reason the beauty industry tries to creates a higher, unrealistic expectation of beauty is because it is trying to make money. If women are content with their appearance, there is no need for them to purchase beauty products. Most women buy their certain beauty products and use them consistently, buying them on a regular basis. The more content a woman is with her appearance, the less products she will buy on a regular basis.

Dove's campaign was probably headed by people who actually cared about the matter, as the author conveyed, but the movement still was approved by the company. It was a business decision to use regular people with their own unique beauty in their advertisements. Running such a campaign could only give the company positive press, and perhaps give them the image as the healthy beauty company in the beauty industry.

This is where dove may have succeeded--improving their own image, not the image of women.